Bluehost SEO Tools (review 2022) – Is it Worth It?

Once a website is created and hosted, one of the biggest challenges is to get it ranked on the first page of Google and other prominent search engines for higher traffic and search engine visibility. The answer to the question – How to increase your brand visibility online and convert qualified leads into customers? Is – Search Engine Optimization.

However, SEO is a complex process and requires in-depth expertise to get effective results. But not everyone has the knowledge or skills to perform on-page and off-page optimization techniques correctly. In this scenario, SEO tools can come in handy providing many essential features for DIY search engine optimization.

Bluehost SEO Tools is one such tool that is designed to help websites reach out to their target customers and improve search engine rankings. But there are numerous SEO tools in the market today, offering excellent features and economical pricing. In the middle of the tough competition, it is important to determine if the Bluehost SEO Addon is a great product for your SEO journey, but is it worth the investment?

Let’s have a deeper insight on Bluehost SEO Tools Start in this review article.

What is Bluehost SEO Tools Start Addon?

what is bluehost seo tools start

SEO Tools Start is an addon that Bluehost offers on the purchase of their website hosting packages. It is designed as a do-it-yourself platform and can be used by anyone who wants to harness the potential of search engine optimization to boost brand visibility and drive more traffic.

This addon provides insights and guidance to help get your website or blog listed in search engines and rank higher. Bluehost SEO Tools analyzes your website and provides a report that can be viewed using the Start tool. The report indicates the overall score of the website – the higher the score, the better it is.

This score is calculated using an SEO algorithm that checks different aspects of your website influencing search engine optimization. Based on the actionable insights this report provides, you need to follow the tasks mentioned in each section to achieve the desired results.

Buying the Bluehost SEO Tools addon provides you access to:

  • Automatic search engine submission to Google, Bing, Yahoo!, and more.
  • Customized marketing reports and tools to provide actionable insights, and help you stay updated with your SEO campaign and latest trends.
  • Access to Bluehost Keyword Discovery SEO Tool to help optimize your website content using the most relevant keywords and boost website rankings.

Key Features/Benefits Of Bluehost SEO Tools Start

bluehost seo tools start features

If you are not an SEO expert or if you don’t have an in-house SEO team, you may consider getting started with Bluehost SEO tools. With several key features, the addon provides a foundation to optimize your website, improve rankings, and fix errors. This enables you to drive increased organic traffic and convert website visitors into paying customers.

The Crucial Benefits Of Using The Bluehost SEO Tools Start Addon

bluehost seo tools addon

1. Comprehensive Marketing Report

bluehost seo tools marketing report score

With your hosting account and SEO Tools, Bluehost provides you access to an intuitive SEO dashboard. Here, you can view a personalized website performance report and an SEO score based on your website analysis. The report and score indicate the elements belonging to your website that are optimized and the areas that need improvement. The report can be downloaded in a PDF format and shared with your team for required actions.

The dashboard also provides an insight into all the website traffic and search engine indexing status.

bluehost seo tools start site traffic

This provides you an insight into your website’s global position on search engines and the volume of traffic you can expect.

2. Automatic Search Engine Submissions

The Start Tool aids in the automatic submission of your website on popular search engines like Google, Bing, and Yahoo. This reduces the time, expertise, and effort required to submit a website on search engines. While submission to search engines is relatively easier, the SEO Addon by Bluehost further helps you save time by automating the process.

IMPORTANT: It is important to note that if the website is new, it will take some time for the website to be found on search engine result pages. Also, it can take several months for it to get a higher ranking.

3. Website Visitor Tracking

Monitoring the volume of traffic that your website generates is important to understand how many people visit your website and where they come from. The Bluehost SEO Start tool allows you to track and compare your website traffic over 15 days, 30 days, and 3 months. However, if your website is new, it will take some time before you can see this data because you need to have enough visitors to get access to tracking data.

4. Website Review

This feature runs a scan of your website to assess optimization strengths and weaknesses. It helps identify any technical glitches that may be affecting your website rankings, for instance, missing SSL certificates or poor loading time. It also provides a progress report, including important factors like site audit, popularity score, and page optimization.

bluehost seo addon audit scan

When you click on the ‘Go’ button under every tab, it will show you recommended tasks that can help improve your website’s SEO. If any issues need to be fixed, they will appear on the next page and you will be given an option to fix these issues and improve your search engine rankings.

bluehost seo tools website optimization

5. Keyword Discovery Tool

The Start kit helps you with the keyword tool that helps you to find the relevant keywords. It helps you choose the right keywords according to the required keyword density for every web page. Using the most relevant, high-potential keywords will help you get ranked and found in search engines and improve your page rankings.

6. Search Optimization

This feature helps you to understand if your website is search engine friendly. It analyses if the website structure includes factors like meta descriptions, titles, and other important parameters in the right order. It also helps to determine if the website can be crawled by search engines, i.e., whether it is identifiable.

bluehost seo tools search optimization

The on-page optimization feature enables you to perform various tasks:

  • Ensure the website is mobile-friendly
  • Eliminate duplicate content
  • Make sure the content is relevant
  • Update title tags

In addition to these, you will also find other to-do tasks that will help fix your SEO errors.

7. Content

High-quality, in-depth, and engaging content is the essence of boosting your search engine rankings. Using the Start SEO Kit offered by Bluehost, you can seamlessly analyze your content quality, relevance, and provide recommendations on how to improve the same.

8. Popularity

In SEO, the popularity of a website is determined based on the number of high authority links directed to your page. The more your website is linked to relevant pages, the higher will be your search engine rankings and your website will generate more visitors.

Bluehost SEO Tools Pricing

Bluehost SEO Tools is offered as an addon product along with its hosting packages – it is not free.

For a website hosting giant like Bluehost with world-class hosting infrastructure and dedicated resources, you’d expect the SEO Tools Start kit to be available for free. Unfortunately, this addon costs $1.99/month and $23.88 when billed annually. This is in addition to Bluehost hosting plan pricing and any other add-on services you choose.

Steps To Get The Best Pricing For Bluehost SEO Tools Start Bundle:

  • Step 1: Visit and choose a hosting plan you want to purchase. (Note: the paid addon is available with all Bluehost hosting plans).
  • Step 2: For instance, you want to compare and buy Bluehost shared hosting plans, which are among the best in the market today. On the Home Page, scroll the mouse to the drop-down menu “Hosting” and choose the option “Shared”.

bluehost get started

  • Step 3: On the Shared Hosting page, compare all the four plans available and select the plan that is apt for your website. Assuming if you want to select the “Basic” plan priced at $3.95/- month for a 36-months term, click on “Select” to get this plan.

bluehost basic hosting plan

Step 4: Next, you will be directed to the page where you will have to set up your domain.

domain setup in bluehost page

If you already own a domain, mention it in the box under “Use a domain you own.” If not, you can ‘Create a new domain’ by searching the available domains. However, if you want to skip this step, for the time being, click “I’ll create my domain later.”

  • Step 5: Now, you will be directed to the next page that says – “Create your account” where you have to provide all information required to set up a Bluehost account. Choose your preferred “Account Plan” for a term of 36-months, you can get attractive discounts and purchase the Basic plan at $3.95/month.
  • Step 6: Look for the option that says ‘Package Extras’ where all Bluehost addon services are listed with their respective pricing. You can find the ‘Bluehost SEO Tools Start’ option here.

bluehost seo tools start package extras price

You can see the pricing and click the box to add Bluehost SEO Tools Start to your hosting package. Your total package pricing will be shown below based on the account plan you choose, tenure, and addons.

Bluehost SEO Tools Vs Yoast SEO

bluehost seo tools start vs yoast seo

When reviewing Bluehost SEO Tools, a similar and equally efficient tool that we can think of is Yoast SEO. Here, we will compare both the tools to determine which is worth trying.

Bluehost SEO Tools is decent and it can get the job done. The SEO suite provides some helpful recommendations and reports that enable do-it-yourselfers to optimize their site to some extent and improve the search engine rankings.

It is good for beginners who are not familiar with the basics of search engine optimization. But it does not offer robust features you’d want to derive effective and long-term SEO results. Bluehost does not offer SEO tools for free and this is a huge drawback. For an established hosting company like Bluehost, it is not difficult to provide this tool for free because it does not offer premium optimization features.

On the other hand, Yoast SEO is one of the best comprehensive plugins that help in optimizing every element of your WordPress website. It is easy to configure and feature-rich. It supports an end-to-end SEO strategy and is a powerful tool if you want to increase website visibility through search engine rankings. From optimizing your website to SEO analytics with actionable insights, Yoast SEO for WordPress can help improve almost all aspects of your website.

It is a premium SEO plugin but is available for free. And that’s what makes it stand ahead of Bluehost SEO Tools. The premium version is available at $89 that provides features and benefits that are often unmatched in the industry. It is a one-stop SEO solution for WordPress websites and blogs, offering a wide range of features that will empower you as an SEO expert.

The learning curve might seem steeper initially, but Yoast has all the tools and guidelines to harness the power of SEO easily.

Conclusion: Is Bluehost SEO Tools Worth It?

Our verdict is: NO, it’s not worth it. You don’t need it!!

It is a basic SEO tool that does not offer anything out-of-the-box, which can make you an SEO expert overnight, or get your website to top search engine rankings. The website audit and reporting sections are good, but if you are serious about getting genuine SEO results, you need much more than just a tool.

You would need an SEO professional who keeps pace with the latest industry trends and algorithm changes, working upon dedicated SEO strategies that deliver results. A mere tool will not suffice your needs, especially if you have a new website and you want more exposure. In case you want to use a tool, then the Yoast SEO tool is a better option because it provides a lot of useful features for free.

Key areas where the Bluehost SEO Tool kit fails to provide value:

  • No suggestions are available for on-page optimization.
  • Limited or poor keyword tracking.
  • Not sitemaps are provided for better indexing.
  • Only a few competitor reports are available.
  • Does not support integration with webmaster tools such as Google Analytics.

With context to the points explained in this Bluehost SEO review, we would recommend choosing Bluehost only for their robust hosting plans. For SEO, you can consider using other efficient SEO tools that offer excellent features for free or you can hire an SEO professional for the best results.

If you wish to post your suggestions or if you would like to add up to the content mentioned above, you can mention your views in the comments section.

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Tommy Nao
Tommy Nao
Web Hosting Expert, Content Writer, SEO Consultant, and Web Developer with over 10 Years of Experience.

He has a passion for technology and has spent over a decade reviewing and testing web hosting companies to provide his readers with honest and accurate reviews of the companies he had experiences with.

Tommy loves helping people and has helped hundreds of people start their own successful blogs.

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